Cheers to KBND
A report (the Bulletin) published on August 11, 2008 reads that talk radio station KBND (1110 AM), home to conservative talk radio icon Rush Limbaugh, had the most Central Oregon listeners, ages 12 and older during the spring listenership survey conducted by Arbitron Inc.
The company's "12-plus" ratings, released last week, gave KBND an 8.8 percent share, followed by oldies station KQAK (105.7 FM) and contemporary pop station KXIX (94.1 FM, also known as "Power 94") both of which tied for the second most listeners with a 7.9 percent share.
A share represents the estimated percentage of all radio listeners, 12 years of age and older listening to a particular station at any time from 6 a.m. to midnight during the week.
Mike Cheney, general manager of Combined Communications, which owns KBND, said the talk radio ratings aren't particularly useful because they don't divulge key demographic data but are still a compliment. Arbitron doesn't release listener demographic data to the public.
"For listeners up to 30 years old, KBND might come in last, but we're still happy with the performance," Cheney said. "It's a very consistent station and it continues to roll on and shows that people moving here are interested in politics and lifestyle-oriented things, such as money and health, and those are the things that KBND tries to focus on."
The station also airs a morning news broadcast as well as nationally syndicated talk radio shows with on-air personalities such as Portland-based conservative commentator Lars Larson, Bill O'Reilly, Dr. Dean Edell and Dr. Laura. The station recently dropped Sean Hannity, the nation's second most listened to talk radio host, according to Talkers Magazine, due to a contractual disagreement, Cheney said.
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