Friday, August 29, 2008

Rendezvous with Radi-Yo


“When you see celebrities everyday, you realize that they’re just like us,” remarks Michael Yo.


And he should know. The self-described “half-black brother with the Korean mother,” delivers entertainment news, celebrity interviews and gossip daily as the host of Yo on E!, a three-hour live show heard on Sirius and XM Satellite Radio.

With a popular radio show, celebrity friends and TV appearances on the Daily 10, Chelsea Lately, ShowBiz Tonight and Nancy Grace, Yo has come a long way from his high-school days spent toiling inside of Fuddruckers and Taco Bell.

Yo grew up in Houston, Texas, with dreams of becoming a football player. He played football at the University of Arkansas for a couple of years until a concussion took him off the field (he was knocked unconscious for several hours).

His Korea-born mother, a restaurant owner with a high-school education, wanted him to finish college. But his father, who has a Ph.D. in nuclear physics, knew that college wasn’t right for him (“My father has the book smarts,” Yo says, “but my mother has the street smarts). So, Yo left.

Yo never thought of any other professions besides professional football, and the only two jobs he ever had were grilling burgers at Fuddruckers and working at the Taco Bell drive-thru. But Yo met a friend who thought he had the right personality for radio. By age 25, he had his own show in Austin, Texas.

“Radio is hands-on,” Yo says. “You have to have personality, and you just gotta do it — nobody can teach you how to talk.”

He says the biggest challenge in starting his career was getting a chance.
“It’s so hard to get your foot in the door,” he says, “and once you get that foot in the door, you have to be ready for it because the door won’t open again.”

Yo noted that before he became popular on the radio, his mother’s Asian friends were “showcasing” their kids who were becoming doctors, lawyers and engineers and bragging about their achievements or successes. Working in radio may not be a typically prestigious career, but once Yo became well-known, his mother was no longer afraid to “showcase” him.

Now based in Los Angeles, Yo says the best part about his job is going to work to talk.

“It’s great to meet stars who actually want to talk to you,” he admits, “and I even become friends with some of them too.”

Yo’s favorite TV personalities include Carson Daly, Jimmy Kimmel and Ryan Seacrest, whom he especially admires because he has his own production company and is the host of E! News. Yo hopes one day to have a show that is a mix of David Letterman and Oprah — a show that’s funny but helps women too.

Yo says he was most nervous about interviewing Madonna the first time. After four interviews, they now are good friends. His hardest interview was with Avril Lavigne in 2002, when she first became popular.

“She was young back then,” Yo says. “Our interview lasted forty-five seconds, literally. She kept giving one-word answers, so I just let her go. One-word answers kill you.”

Who would he interview if he could choose anyone, living or dead? Michael Jordan. “I never thought I’d have posters of a grown man on my wall,” Yo says.

His advice for anyone who wants to start a career in entertainment: Make realistic goals and build your way up. “So many people get caught up with wanting to be a star,” Yo says, “that they don’t have realistic goals. You have to prove that you can do it.”

Thursday, August 14, 2008

KBND Tops Talk Radio Ratings




Cheers to KBND


A report (the Bulletin) published on August 11, 2008 reads that talk radio station KBND (1110 AM), home to conservative talk radio icon Rush Limbaugh, had the most Central Oregon listeners, ages 12 and older during the spring listenership survey conducted by Arbitron Inc.

The company's "12-plus" ratings, released last week, gave KBND an 8.8 percent share, followed by oldies station KQAK (105.7 FM) and contemporary pop station KXIX (94.1 FM, also known as "Power 94") both of which tied for the second most listeners with a 7.9 percent share.

A share represents the estimated percentage of all radio listeners, 12 years of age and older listening to a particular station at any time from 6 a.m. to midnight during the week.

Mike Cheney, general manager of Combined Communications, which owns KBND, said the talk radio ratings aren't particularly useful because they don't divulge key demographic data but are still a compliment. Arbitron doesn't release listener demographic data to the public.

"For listeners up to 30 years old, KBND might come in last, but we're still happy with the performance," Cheney said. "It's a very consistent station and it continues to roll on and shows that people moving here are interested in politics and lifestyle-oriented things, such as money and health, and those are the things that KBND tries to focus on."

The station also airs a morning news broadcast as well as nationally syndicated talk radio shows with on-air personalities such as Portland-based conservative commentator Lars Larson, Bill O'Reilly, Dr. Dean Edell and Dr. Laura. The station recently dropped Sean Hannity, the nation's second most listened to talk radio host, according to Talkers Magazine, due to a contractual disagreement, Cheney said.

Wednesday, August 6, 2008

Public Radio Showcased Story of PdC Babies Switched at Birth

The popular radio show “The American Life” will showcase the story of two girls accidentally switched at birth at a Prairie du Chien, Wis. hospital.

Martha Miller and Susan McDonald left the Old San Hospital with the wrong families in the summer of 1951 only to discover this fact after a long 43 years. One of the mothers, Mary Miller, could guess that she was not handed the right baby as she weighed less than what she weighed at hospital and behaved quite differently from the rest of her children. However, she did not take any initiative and kept mum.

The radio show is a an hour long documentary with four chapters from the two mothers, Mary Miller and Kay McDonald; and the two daughters Martha Colwell and Susan Boutni.

Sarah Koening, producer of the show “The American Life” said that all of them very honest about what happened with them. "I think there is something so powerful about biological connections," she said. "I think both girls always felt a little different in their families, growing up."

The show was aired at 3 p.m. Saturday and 8 p.m. Sunday on Minnesota Public Radio 91.1- FM.